Parks Chevrolet Re-Design

Parks Automotive Group stands as a beacon of exceptional customer service, catering to communities across the expansive regions of North and South Carolina. With a network comprising 13 dealerships, Parks Automotive Group has firmly established itself as a cornerstone of automotive excellence in the area. Parks sought a comprehensive overhaul of their dealership websites at an agency level. By incorporating their existing branding and aligning with their vision, I successfully translated their aspirations into reality using design and UX principles.

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Client

Parks Auto

Date

April 15, 2022

Services

Pitching & Presenting, Branding, UX/UI Design, HTML/CSS, Wireframing, Prototyping & Testing

Main Tasks:

Collaborate with project managers & client partner to explore their vision for the re-design.
Create a responsive, mobile first design prototype in XD to pitch to the client. Taking into account the limitations of the proprietary website platform and the availability of development and client support systems.
Oversee the launch of the websites with the new design.

Final Results:

Our team was able to create a visually stunning and UX friendly website with minimal development needed. Custom imagery and content blocks were used across all their sites under Ansira to create cohesiveness in their branding.

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> XD Mockup

Parks Chevrolet Re-Design

Main Tasks:

Final Results:

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