Cadillac Websites Re-Brand

Cadillac had a radical re-brand of their entire visual design. Ansira had over 250 automotive dealers on their old designs and needed a full overhaul. Taking the internal proprietary design system into account my role as the design lead was to create elements that could be used across a new design for visually stunning websites for our clients. Daily collaboration was needed for months to fulfill the needs of Cadillac and protect the design for our clients moving forward.

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Client

Cadillac

Date

May 31, 2023

Services

UX Design, Web Design, Brand Identity

Main Tasks:

Collaborated daily with Project Managers, UX Designers, OEM Partners & their Ad Agency
Designed a new UX friendly custom masthead specifically for Cadillac with special focus on mobile design and functionality., Development Teams, and SEO.
Personally wrote & managed 100s of Jira tickets with detailed graphics and assets provided to the development team to implement on our templatized website platform.

Final Results:

Cadillac and the automotive dealers were ecstatic with our design. We were told we were most inline with their vision and stayed on track for compliancy. Retained and extended our clientele and highlighted the new template at the annual NADA conference in front of new and old perspective clients.

Here are some examples of live websites (DISCLAIMER: the customers & client services have full control over how their site looks, I can only provide elements and suggestions):

https://cadillac.ansirawebsites.com

https://www.sewellcadillac-dallas.com/

https://www.cadillaclasvegaswest.com/