Localized Microsites

I led the UX and visual design for a scalable microsite platform supporting 5+ brands across healthcare, automotive, and insurance. These sites, driven by Google traffic and local marketing groups, balanced brand consistency with unique business needs—such as telehealth integration for Northshore Health. By implementing a new design system with CSS variables, we streamlined customization, improved efficiency, and reduced time to market by 60%.

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Client

Northshore Health, Mopar, Chevy Certified Service, The NorthFace, Zurich Insurance

Date

February 15, 2025

Services

UX Design, Design Systems, Visual Design, Web Development

Main Tasks:

Lead UX & Visual Designer – Designed a map page and interior detail pages featuring an offer section, quick links, location-specific details, reviews, and business hours.
Design System Development – Created a modular design system ensuring brand consistency while allowing flexibility for industry-specific needs.
Cross-Functional Collaboration – Partnered with engineering and product teams to optimize platform functionality, address technical challenges, and present solutions to stakeholders.

Final Results:

- Launched an entirely new product in under 6 months.
- Improved accessibility, ensuring WCAG compliance.
- Established a scalable design system that now serves as the standard foundation for future website builds.

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Localized Microsites

Main Tasks:

Final Results:

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